Yummer’s launches the new Cookies & Cream flavor

Yummer’s – a start-up born in 2021 from the idea of ​​two young entrepreneurs Niccolò Bertè and Daniel Ferreri and specialized in the production of cereals – is back on the market with the new flavor Cookies & Cream after the success of the first launch which marked its entry into Italy with Sfera Ebbasta, which sold out in just a few days. This time to give a face to the limited edition, in addition to BallAlso Guè and Anna Pepethe trio of rappers who created the two-times Platinum song of the same name Cookies N’ Cream.

Yummer’s cereals are designed to be an absolute novelty that undermines the concept of the classic breakfast product: the flavors offered and the aesthetics wink at the american style, in which cereals have helped create an imagery inspired by the hip-hop cultural fabric, fueled by collaborations between artists and companies. With this in mind, Yummer’s continues to enrich the roster of artists with whom it collaborates by involving, for the second limited edition, an institution of the Italian rap scene like Guè and a young promise like Anna.

The decision to create the Cookies & Cream flavor was born in response to the reaction of Yummer’s young consumers who enthusiastically welcomed the first two new flavours: Marshmallow and Peanut Butter. “Many of the guys who bought the first drop spontaneously shared our cereals on social networks using the famous song Cookies N’ Cream in the background. – tells Niccolo Berte, founder di Yummer’sWe therefore thought of creating a new flavor and packaging that made explicit reference to the hit by Guè, Anna and Sfera, who welcomed this idea positively, happy to collaborate in the launch of this new product.”

Consumers of Yummer’s, especially millennials and Gen Z, as well as appreciating its flavor and quality, recognize the value of the “drops” made for exclusive and collectible products. The entry of new products on the market always takes place through limited editions, created each time with innovative and unique methods.

Cookies & Cream, distributed exclusively by MD with the support of Ortofrutticola srl, will be available on the shelves of all the stores in the chain from 23 May. MD, a supermarket chain present throughout Italy with over 800 points of sale, was chosen by Yummer’s not only for its territorial coverage, but also for the activities and partnerships that testify to the Group’s willingness to open up to dialogue with the new generations and be more and more attentive to their needs.

“The first wave has been a great success. Through this operation, accompanied by careful planning carried out online and offline, we have managed to arouse interest and capture the attention even among those who may not be immediately involved in the buying process This result allows us to expand awareness of our brand also among people who influence purchasing decisions and future customers” he comments Anna Campanile, MD SpA marketing and communication director..

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